RoadNinja is an interstate travel application that helps you find POIs at upcoming exits and save money with local deals/promotions. It has been popular with the press and was featured in some of the top newspaper and websites, including: The New York Times, USA Today, and AdAge.

The RoadNinja project is a partnership effort between me and Jeremy Switzer, Director of Marketing Technology. While he focused more on the technical and development side of the project, my concentration was on strategy, marketing and creative.

I created, developed and designed the RoadNinja brand identity, trademark and user interface. I was responsible for the: project management, marketing plan, advertising campaign, brand management, content strategy, prototyping, design guidelines, analyzing metrics, sales collateral, internal and external communications.

co-designed with Alise Johnson | editing by Allie Leung

creative direction and design: Casey Anderson | photography: Mendi Robinson

“In an interesting twist on using traditional marketing to promote a mobile service, Lamar is using 1,000 of the digital and static billboards it manages across 200 America marketplaces to promote the app—in interesting ways.”

- Gavin Dunaway | adotas where interactive advertising begins

copywriting: Nick Guercio

photography & promo designs: Leon Jang

Co-designed with Alise Johnson & Erin Trabeau

Creative direction, design, layout and illustration for the AAF-BR 2012 ADDY winner’s book.

Award: 2011 AAF-BR Silver ADDY

Design, layout and print specification for the AAF-BR 2010 ADDY winner’s book.

Invitation cover design for the OAAA Creative Seminar in Miami, FL. It’s an annual creative seminar for all outdoor advertising enthusiasts to share creative, ideas and best practices within the industry.

Cover design, layout and illustration for Lamar’s annual sports promo package.

BitPockit is a development project created by Scott Holden that allows you to carry your files with you in the cloud.

TOPS is new fun apparel company that embroiders customized designs on the back of dress shirts.

Produced and engineered in Louisiana, Hydrolocks is an energy capsule equivalent to a shot of redbull.

LLTA – The Louisiana Land Title Association is a private, non-profit trade association that operates for the benefit of persons associated with the land title industry.

My philosophy:  Have fun. Live colorfully. Make mistakes. Smile often. Make others happy.

Having fun makes it easier to wake up in the morning and look forward to what you do and how it makes a difference. For me, it’s the driving force that makes me continue to do what I’m passionate about doing.

Live colorfully is my metaphor for taking risks, being open-minded and exploring things outside your usual comfort zone. It’s about keeping your fingers on the pulse of culture.  It’s about watching movies, lots of movies: new ones, old ones, good ones, and bad ones. It’s about reading anything and everything: books, magazines, websites, blogs, menus, street signs, etc.

Making mistakes is one of the best ways to learn. I’m not afraid of being wrong and prefer constructive criticism over compliments any day. However, to minimize my margins of error, I developed a healthy addiction for knowledge and avoid withdrawal symptoms by learning at least one new thing or fact every day. I want to continue to learn from those who are smarter and better than me and make as many mistakes as it takes along the way to succeed.

I think a smile goes a long way. It shows optimism and let others know that you’re approachable and pleasant to be around.  When life happens, remembering to smile can help (cupcakes or choice of sweets help too).

Lastly, I want to make people in my life happy. When I’m on a team, I do what it takes to make my team members happy while getting the job done (and on time).  When I’m hanging out with friends and family, I want everyone to laugh and stuff their face with carbs!  I think it’s important to make time for others and help them seek happiness.  I’m convinced that mentality can benefit in many ways.  As in my personal and professional life, when you put others before yourself, you’re guaranteed to do a great job and be happy too.